Stationery is more than just a tool, it’s a catalyst for success. This realisation inspired the big idea for Camlin - ‘Own the Edge’. We wanted to restore the glory of their two iconic brands - Camel and Camlin - and make them relevant, aspirational, desirable and premium. The biggest challenge was creating a flexible design system for a large-scale brand - one that can adapt to various SKUs. The outcome is a design that is both new and familiar; a design that reflects Kokuyo’s heritage and vision. ​