Lead Designer
Based in London

I’m Parth, a London-based multidisciplinary designer working across motion design, 3D, and creative coding. My current focus is AI-driven creative workflows and the visual language of synthetic media. I’m interested in building new ways to communicate ideas—through animation, interactive experiments, and design systems that feel contemporary without losing intention. I also explore these themes through personal projects and publications, treating each as a space to test, learn, and refine.
EDUCATION
MA Graphic Communication Design
2023 | UAL, Central Saints Martin
Bachelors in Commerce in Law
2018 | Ahmedabad University
WORK EXPERIENCE
Head of Design
Smart Soho | Nov 2025
Senior Designer
Smart Soho | Nov 2024 - Nov 2025
Mid Weight Designer
Smart Soho | Oct 2023 - Nov 2024
Graphic Designer, UI/UX
We Design for the Communities – 2022
Senior Motion Graphics Designer
Videowala Productions 2016 – 2021
Assistant Director & Still Photographer
Saarthi Productions (Hellaro) 2017 – 2018