Circle to Search lets you draw a circle around anything on your screen to search it. For the Galaxy S24 Ultra launch in India, Samsung drew that circle around Qutub Minar and answered not with a fact but with marigolds growing up 73 metres of 12th-century sandstone, then bursting over the crowd below. I was commissioned onto the VFX team to build the floral simulations and composite them into the live-action plates. The film reached 297 million views.