PlayBlue aims to become the blueprint for Indian sport, a name that already includes the country's color. The brief asked for energetic and human, which pull in opposite directions. So the logotype refuses to choose: PLAY is drawn by hand, and BLUE is set in a bold italic serif, both leaning at the same angle. Designed the identity, guidelines, and launch site directly with the founders. In July 2026, PlayBlue raised $2.7 million in seed funding.