All work
RLab
Where innovation unfolds.
2025
Brand, Motion
All work
RLab
Where innovation unfolds.
2025
Brand, Motion
The system had to work across several sites, giving each its own mark while keeping them one family. The idea comes from protein folding, where a sequence becomes a distinct structure.
A program I wrote turns a typed building or project name into its own folded symbol, so the client can generate marks for future sites. The ribbon forms extend across motion, signage, digital and merchandise. An unselected concept, developed at Smart Soho.
Client
Royal London Asset Management
Role
Lead Designer, Smart Soho
Scope
Generative identity, motion, signage
The system had to work across several sites, giving each its own mark while keeping them one family. The idea comes from protein folding, where a sequence becomes a distinct structure.
A program I wrote turns a typed building or project name into its own folded symbol, so the client can generate marks for future sites. The ribbon forms extend across motion, signage, digital and merchandise. An unselected concept, developed at Smart Soho.
Client
Royal London Asset Management
Role
Lead Designer, Smart Soho
Scope
Generative identity, motion, signage
Symbols
Each site’s symbol is generated from its name by the program, so every new building gets its own mark.
