All work
PlayBlue
Shaping India’s sport blueprint
2026
Brand, Motion, Web
All work
PlayBlue
Shaping India’s sport blueprint
2026
Brand, Motion, Web
PlayBlue aims to be the blueprint for Indian sport, and its name carries the blue that India’s national teams play in. The founders asked for a brand that felt both energetic and human.
The logotype sets two styles at the same angle: PLAY is hand-drawn and BLUE is a bold italic serif. I worked directly with the founders on the identity, guidelines and launch site. In July 2026, PlayBlue raised $2.7 million in seed funding.
Client
PlayBlue
Scope
Identity, guidelines, launch site
PlayBlue aims to be the blueprint for Indian sport, and its name carries the blue that India’s national teams play in. The founders asked for a brand that felt both energetic and human.
The logotype sets two styles at the same angle: PLAY is hand-drawn and BLUE is a bold italic serif. I worked directly with the founders on the identity, guidelines and launch site. In July 2026, PlayBlue raised $2.7 million in seed funding.
Client
PlayBlue
Scope
Identity, guidelines, launch site
